If a client has sent you an AI ad from Instagram and asked for something like it, you've had to work out who on your team could make it.
Plenty of Gulf agencies have excellent designers and editors but nobody who has directed an AI film from first treatment to final master. Clients can tell the difference between that and a motion designer trying out a new tool.
How it works with Seen Lab
We make the films and your agency presents them. The client stays yours, so does the invoice, and every file we deliver is clean with no Seen Lab branding anywhere on it.
Day to day, we behave like a production department inside your agency. We work to your deadlines and take notes from your account team. Your client never hears our name unless you decide to bring us into a call, and if you do, we join as part of your team.
Should you hire, train, or partner?
Hiring an AI video lead gives you full control, if you can find one. It's a rare profile in the UAE right now, and once they're in, your whole AI offer rests on a single person plus a pile of tool subscriptions.
Training your motion designer looks cheaper on paper. The tools take a few weeks to learn. Keeping one character identical across twenty shots, or building a Riyadh street that doesn't look like a stock photo, takes a lot longer. Those months of practice end up in client work.
Partnering means you can say yes to the brief that's sitting in your inbox today. You buy production capacity in packages, add your margin, and fold AI video into the retainers you already sell. If your AI volume grows big enough to justify a full-time hire later, you'll know exactly what that role needs to do.
The approval flow your client sees
Every Seen Lab film goes through 9 production stages, with 4 points where work stops until it's approved. Those 4 gates are built for agencies. Each one is a clean moment to put the work in front of your client, in your own deck.
- Treatment: story, tone and visual direction on a few pages. Gate 1.
- Storyboard and cast: every shot drawn out and every character designed. The shot count locks here. Gate 2.
- Styleframes: a handful of finished-looking stills so the client signs off the look before anything moves. Gate 3.
- Production: generation, animation and compositing. This is the longest stretch, and your client doesn't need to be involved.
- Final cut: edit, grade, music and sound design. Gate 4.
- Delivery: unbranded masters in every ratio you asked for.
Each video includes 5 revision rounds. Since the idea and the look were already approved, those rounds get spent on polish instead of rebuilding scenes.
Questions to ask any AI video partner
Ask every studio these, us included. The answers tell you quickly who has a real production process.
- How many approval stages are there before production starts, and can I see them in writing?
- How many revision rounds come with each video, and where does a revision end and new scope begin?
- Can you show me a finished film where the same character appears in several shots?
- Who writes the Arabic? Our clients will notice translated cards and the wrong dialect.
- Do the tools you use allow commercial use, and who owns the final files?
- Will anything you deliver carry your name, watermark or credit?
Which briefs to send us
AI production is strongest when the idea is bigger than the budget. Think giant-scale concepts, places you can't film, a National Day campaign briefed two weeks out, or twelve versions of an ad opening for testing.
Some briefs still need a camera, like a founder speaking to their team or a real property walkthrough. We'll flag that at treatment stage so you can quote the right mix to your client.
Selling it to your clients
Price AI video the way you'd price any production you buy in. Take the package cost, add your margin and the account management time, and build it into a monthly content retainer.
Clients already asking you for AI video? Talk to us about a white-label setup and we'll walk you through packages and turnaround times.